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These loans are intended to finance purchases that will quickly and reliably generate cash.A business might use a self-liquidating loan to purchase extra inventory in anticipation of the holiday shopping season.“Oh, that’s what’s called a ‘self-liquidating offer.'” I asked him to explain further…A self-liquidating offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.
Self-liquidating loans are not always a good credit choice.
Say I then find that 5% of the people who arrive on the page purchase the ebook and it costs me in ad spend for every purchase.
Well, if the cost of the book is or more then this is an efficient self-liquiding offer (we’ll call it SLO for short from this point on).
Banks like to be able to see where the funds are likely to come from such that the borrower is able to use to make the required loan payments.
Short term, self-liquidating loans do this since the borrowed funds are used to purchase assets that generate the needed funds.
For example, they do not make sense for fixed assets, such as real estate, or depreciable assets, such as machinery.